Bumble is an ultra-modern digital brand to try and increase its reach via a print e-book. The relationship app maker announced the launch of Bumble Mag, a lifestyle publication produced in partnership with Hearst that offers stories and advice regarding courting, careers, friendship, and more to Bumble’s over 50 million customers.
On the duvet of the 100-page, the most useful difficulty is Lauren Chan, a fashion entrepreneur at the back of the plus-length workwear line known as Henning.
Inside, the magazine is organized into four sections that align with the Bumble app’s distinct modes: “You First,” “You + BFFs,” “You + Dating,” and “You + Bizz.” Here, readers will find celeb interviews, capabilities, advice, product courses, “each day mantras,” and more excellent.
Contributors in this month’s debut trouble encompass Bumble guide and the famous person of the emblem’s first Super Bowl campaign, Serena Williams; writers, actresses, and Bumble Creative Directors Erin and Sara Foster; Man Repeller founder Leandra Medine; rings designer Jennifer Meyer; and Away baggage co-founder Jen Rubio.
A digital emblem taken to print is not a different prevalence.
Airbnb has Airbnb Magazine, which arrives within the mail; Unilever’s Dollar Shave Club runs Mel Magazine; mattress logo Casper created Woolly Magazine in partnership with McSweeney’s; baggage emblem Away has Here Magazine; Uber has rolled out numerous print magazines, which include Vehicle, Arriving Now and Momentum; or even Facebook released a print magazine, Grow, aimed at enterprise leaders.
For Bumble, the mag gives the corporation a way to introduce its logo to new customers and make its courting bigger with existing customers out in the real international. This is part of Bumble’s more significant efforts in growing an offline issue to its enterprise. The agency also runs pop-ups, hosts occasions, and has spoken of plans to launch more critical natural places — “Hives,” in Bumble lingo — someday this year.
Hese moves also communicate Bumble’s aspiration to be more than just any other relationship app and Tinder rival.
Instead, The corporation desires to be recognized more widely as a girls-centric way of life emblem where its users can network online and off in all components of their lives — not just courting. For example, its Bumble BFF service facilitates women to make new buddies, at the same time as Bumble Bizz is targeted at commercial enterprise networking.
The employer says the brand-new magazine may be disbursed by using its 3,000+ emblem ambassadors — marketers and event hosts who work with Bumble to promote its brand. Users also can request a free reproduction of the primary problem in the app.
For Hearst, print efforts from online brands like Bumble represent a brand new line of commercial enterprise when print is challenged with digital solutions, like Kindle Unlimited or Apple News+, which can be seeking to transition print mag subscribers to head digital-only.
“Bumble is at the forefront of inspiring girls to make connections and take the initiative in all factors in their lives with its fine message of empowerment,” stated HearstMade Editorial Director Brett Hill in an assertion. “The magazine is an excellent instance of how HearstMade is changing the face of custom publishing with hyper-centered content that reflects the logo’s ethos most authentically.”
