Rivets and rhinestones, biker jackets and hand-braided baggage — The Leather Fashion Show 2019 on the ITC Grand Chola, become a showcase of what’s trending inside the world of leather-based.
The event, part of the India International Leather Fair had stylish models taking walks the ramp, however, the real stars were the hand made bags, footwear, and accessories, from domestic-grown industries and a few global players.
According to Invest India, a funding promoting and facilitation employer, “The Indian leather-based industry money owed for 12.9% of the arena’s manufacturing of concealing, with a big three billion square foot of leather-based produced yearly.”
The leather fashion enterprise even though remains taking infant steps. Big gamers are slowly moving from the export space into the home retail market. “We have made the leap from simply being superior uncooked fabric suppliers to catering to tendencies in the marketplace. It is still in its infancy, but Indian leather fashion is coming of age, even though we require plenty more capital and focus on building brand identities,” explains Yavar Dhala, dealing with director of Chennai-primarily based Forward Shoes India.
An exceptional marketplace
Adrian D’Souza, coping with director of Bengaluru-primarily based Deccan Leather Fashions, is of the same opinion, “Creating your personal emblem calls for deep pockets and the endurance to establish your self. We create high-give up leather jackets for Armani and Versace, but breaking into the Indian market is hard. Here clients are searching at leather-based as a sensible purchase not luxury. So herbal leather-based jackets with an antique, distressed appearance aren’t a smooth sell.”
The leather garment industry is still seeking to make its foray into fashion, even as leather-based luggage and footwear fly faster off the shelves. “It’s an opportune second to hook up with the patron at once. We provide better alternatives than China, and are actually focussing on soft capabilities and increasing price in order that we are able to market our merchandise underneath our very own logo identity,” provides Israr Mecca, vice-chairman, Indian Finished Leather Manufacturers and Exporters Association ( IFLMEA)
The India International Leather Fair, that takes location yearly (this 12 months it changed into among February 1 and 3 at the Chennai Trade Center) has been showcasing natural leather-based products for over 34 years, however now, synthetic options, like leatherette and vegan leather-based are slowly turning into a part of the collection. “We need to dabble with alternatives now, seeing that they provide better avenues for customization,” adds Dhala.
“We use linen, canvas, and different material, and provide exclusive charge points as properly. Earlier inside the West, leather-based turned into a necessity, to keep the heat at some stage in winters, now with man-made alternatives, they’ve changed the rules of the game,” adds D’Souza. This is an opportunity for nearby manufacturers to place their first-rate foot forward. KR Vijayan, president of the Indian Shoe Federation, and owner of handcrafted leather-based logo Kevin says “The Government is supporting us as we strive to carve a spot for our manufacturers. I suppose purchasers are willing to pay for leather-based goods if we keep up with the developments.”
Smriti Sain, who runs Chiaroscuro in New Delhi says it’s a thrilling time to be in the purse enterprise. “We are an unmarried-artisan, made in India brand and we discover it’s a superb numerous market out there. People are inclined to spend on true leather-based products made well.”
Dilip Kapur, founder-director, Hidesign, says going returned to our roots is the most effective manner to springboard into the future. “Indian vegetable tanned leather from South India called ‘East India leather’ became taken into consideration the greatest leather-based within the world. We must construct on our background, slowly transferring far from being an agreement producer to having an emblem identity in leather-based items.”
