On a newsstand, a new magazine referred to as Atmos sits next to artwork and fashion magazines. Like the others, it covers culture. But the magazine also focuses explicitly on climate trade.
“We selected to explore whether and subculture because, for us to impact our converting weather, it has humans initially,” says editor-in-leader William Defibaugh. The mag’s founder, Jake Sargent, formerly ran a style brand but found out that he desired to do paintings that better aligned with his values. Sargent co-founded a task fund that invests in sustainable client product companies; however, they wanted to put money into media to shift lifestyle.
The inaugural issue–book-size, at 228 pages–appears in modern demanding situations through pictures, interviews with artists such as Anonhi and Yoko Ono, and trips to rural India and the island of Kiribati to look at how communities adapt to weather alternates. It explores a range of answers that Fast Company additionally covers, including “easy” lab-grown meat, mushroom-grown leather, vertical farms, and robots that pollinate vegetation or plant timber. A poet writes about tasting Soylent; photographs from Ryan McGinley factor to the fallacy that people keep in mind themselves break free nature. A fashion editorial includes garb made from biosynthetic substances.
Atmos can be posted twice a year; every trouble will feature the same considerate technique to difficulty count numbers and artist collaboration. “We certainly wanted to create a platform in which we ought to tell testimonies approximately the surroundings through an artwork and design lens and take the space to inform them intensively,” says Defibaugh. Atmos’s goals are to encourage leaders from the art and design global, mainly to be aware of whether to alternate in a manner that some might not have inside and beyond.
“Everyone needs to have a voice on weather and the surroundings: It’s something that wishes to be in our everyday communication and permeate at some point of our subculture,” says Sargent. “We need everyone to participate in this and speakme about it.”
