On a newsstand, a new magazine referred to as Atmos sits next to artwork and fashion magazines. Like the others, it covers culture. But the magazine also focuses explicitly on climate trade.
“We selected to explore whether and subculture because, in order for us to have an impact on our converting weather, it has initially humans,” says editor-in-leader William Defibaugh. The mag’s founder, Jake Sargent, formerly ran a style brand but found out that he desired to do paintings that better aligned with his values. Sargent cofounded a task fund that invests in sustainable client product companies, however, wanted to additionally put money into media as a manner to shift lifestyle.
The inaugural issue–book-size, at 228 pages–appears at modern demanding situations through pictures, interviews with artists such as Anonhi and Yoko Ono, and trips to rural India and the island of Kiribati to look how communities are adapting to weather alternate. It explores a range of answers of the kind that Fast Company additionally covers, inclusive of “easy” lab-grown meat, mushroom-grown leather, vertical farms, and robots that pollinate vegetation or plant timber. A poet writes about tasting Soylent; photographs from Ryan McGinley factor to the fallacy that people keep in mind themselves break free nature. A fashion editorial includes garb made from biosynthetic substances.
Atmos can be posted twice a yr; every trouble will feature the same considerate technique to difficulty count number and artist collaboration. “We certainly wanted to create a platform in which we ought to tell testimonies approximately the surroundings through an artwork and design lens, and in fact take the space to inform them intensive,” says Defibaugh. Atmos goals to encourage leaders from the art and design global, mainly, to awareness on the issue of whether alternate in a manner that some might not have inside the beyond.
“Everyone needs to have a voice on weather and the surroundings: It’s something that wishes to be in our everyday communication and permeate at some point of our subculture,” says Sargent. “We need all people to be participating on this and speakme approximately it.”
