Sir John, who has labored with Hollywood celebrities Priyanka Chopra and Kim Kardashian West and has been Beyoncé’s visit makeup artists since 2010, launched a line of animal cruelty-unfastened and vegan-friendly makeup in South Africa on Thursday.
The line referred to as Volume 1 is to be had for a limited length, depending on Woolworths stores and the net Woolworths keeps.
It includes a highlighter stick and an eyeshadow palette designed for the South African girls’ skin type – and is all priced between R150 and R450.
Sir John, who collaborated with Woolworths’ splendor variety W.BEAUTY on the road, stated he took a hands-on technique growing the array.
This is the first time he liberates a line of beauty merchandise sporting his name.
“From the first actual product sketches to the name, the packaging, the symbolism, and intrinsics. It became very critical to me that Volume 1 reflects who I am as an artist and promises the quality associated with the W.BEAUTY logo,” Sir John said.
“To be capable of fulfilling a life-length dream of launching my very own signature product variety with an emblem that stocks my values and passion for celebrating splendor has been inspiring and lifestyles-converting.”
The curated collection is W.BEAUTY’s first worldwide product collaboration.
Woolworths Splendor logo communique head Shaheda Sayed stated Sir John has previously labored with W.BEAUTY on a series of makeup masterclasses across South Africa.
He has additionally helped to style various Woolworths campaigns and occasions.
“Having advanced a strong running dating with Sir John during the last few years, taking part in a bespoke product line with the makeup maestro changed into a natural subsequent step,” Sayed said.
“It [also] is the first time that a popular South African store has labored carefully with a well-known international authority to produce a makeup series that has been created to results easily light up South African girls’ evidently solar-kissed skin.”
