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The Psychology Behind Jewelry

Maria Wallace by Maria Wallace
February 19, 2025
in Accessories, Fashion News
0

“Diamonds are a girl’s best friend.”

Summary show
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Jewelry in History
The Psychology of Jewelry
#1 Social Needs
#2 Status Symbol
#3 Inherent Value
#4 Dating Ritual
#5 Physical Reminder

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“Pearls are always appropriate.”

“If I had my way, I’d wear jewelry, a great pair of heels, and nothing else.”

You might have heard all these quotes before. It is undeniable that everyone loves jewelry, especially women. In every impressionable moment of a woman’s life, jewelry accompanies her ━ , from simple friendship bracelets and class rings to engagement rings and wedding pieces.

Jewelry

Though jewelry is customarily given to women, more ladies nowadays prefer buying jewelry themselves. According to a survey conducted by VMI Marketing, over 51 percent purchase jewelry for themselves. Eighteen percent said that their spouse or partner gave it to them.

Jewelry in History

Our love for jewelry is not just a 20th-century hype. Ever since the dawn of civilization, people have adorned themselves with jewelry for various reasons.

The earliest jewelry record can be traced back to 3,000 to 400 BC in the ancient civilizations scattered in the present-day Middle East. Jewelry pieces used to be simple amulets and seals, carrying spiritual and symbolic meaning.

Ancient Egyptians wore amulets and talismans as well. Color symbolism was important for them. Accordingly, it reflected aspects of one’s personality. Thus, pharaohs and priests wore jewelry made of gold and yellow gemstones, green stones were placed on mummies to restore speech in the afterlife, and heart amulets were said to preserve one’s soul.

It was during the Middle Ages that wearing jewelry became a status symbol. The nobility frowned upon commoners wearing jewelry or copying their clothing styles or manners. To prevent the latter from enjoying this “special privilege,” Sumptuary Laws were enforced. These laws were meant to promote thriftiness by regulating people’s fashion sense.

The jewelry production during the 19th century took inspiration from Roman, Greek, Rococo, Renaissance, Indian, Gothic, and Moorish designs. Characterized as stylistic eclecticism, producing high-quality jewelry became the norm to satisfy the taste of the bourgeois class.

Jewelry is not just for women. In the early part of the 20th century, the jewelry industry popularized wearing engagement and wedding rings among men. Body jewelry, such as piercings, became more accepted, particularly with the rise of the hip-hop culture, which promoted bling-bling.

The Psychology of Jewelry

Jewelry is more than just a fashion statement. Your charm bracelets, stackable birthstone rings, and heirloom necklaces have psychology behind them. Every piece we wear has a story to tell.

#1 Social Needs

Though we have come a long way from amulets and talismans, we are still animistic regarding jewelry. The best example of this is birthstones. Birthstones give us a sense of self-identification. And accordingly, this satisfies our social needs. Humans are social creatures, and we always need to belong to a group or have some relationship with others.

#2 Status Symbol

Even in ancient Egypt, wearing jewelry had a social status connotation. Only the wealthy and noble could wear the most expensive and best jewelry. Though plenty of affordable jewelry nowadays, there are still pieces that only the truly rich can afford.

#3 Inherent Value

According to anthropologists, we tend to covet precious metals and stones because we believe these items have inherent value. The jewelry we collect symbolizes nature’s beauty, and unconsciously, we think it is important. We also wear jewelry because we want to own something naturally beautiful.

#4 Dating Ritual

Jewelry also has a significant role in the dating/mating world. Like peacocks that display lovely feathers to attract mates, we wear precious stones to attract potential partners or ward off strangers. For example, your necklace pendant could draw attention to your bosom, or your wedding band could signal amorous strangers to back off.

#5 Physical Reminder

The jewelry given to us as presents reminds us of the giver. We are reminded of how it felt when we received the gift. Though it does not replace love, jewelry is a strong physical reminder of our connection to the giver. For instance, though you might not have met your grandmother, the heirloom ring passed down makes you feel like you’ve known her your whole life.

It cannot be denied that jewelry is part of human culture. The pieces we wear symbolize many things and grab human attention easily.

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